Motion Graphics Can Help Your Business
As a savvy business owner, you’ve set clear goals and are working hard to achieve
them, right? (If not, go set some S.M.A.R.T. goals. I’ll wait… Welcome back!) If you’re
like most business owners, you’ll probably have goals like “Increase yearly revenue,”
“Improve customer/client retention,” “Free up time in the schedule,” “Improve
marketing ROI,” and “Strengthen your branding.” Fortunately, those are all things
that an Explainer Animation can help with! Let’s explore how a motion graphics
video, and a well-told story, can help you achieve these goals.
Engaging, converting or engaging, and retaining audiences are important
challenges for brands, but all for one purpose. And that’s sales. So, from time to
time, brands prefer to directly and openly devote new motion graphics to a new
product so that to engage better achieve great business results.
As a rule, in explainer videos, or any other animation type, brands show what a new
product consists of, or fit it into funny scenarios, review it or get the myths busted.
Animated backgrounds and designs in different formats may also be used as
refreshing hand-drawn footage to boost your sales.
2. Improve Customer/Client Retention
You’ve probably heard that it’s easier to keep an existing client than get a new one.
So, how do you do that? One way is to engage with them regularly! Show them you
care about their lives and struggles. Social media makes this easier than ever.
Posting regularly opens a dialogue with your followers if you have the right content.
What kind of content do people respond to the most? Video and Animation, of
course! Creating short, monthly animations with tips and advice about your industry
is a great way to maintain people’s interest in your business, show them the value of
being your customer, and keeps them coming back to you for help!
Users do not want to waste their time waiting for an informative squeeze in the most
accessible form. And that’s an explainer video or a great animation. They want to
quickly understand how to make a purchase, use a product instruction, why a
particular feature is needed, why and how prices go up, etc. So, why not achieve that
with the graphic in motion? The brand’s mission is to help consumers explain
everything and sort it out to the right shelves.
You may create a five-minute video with an expert or brand representative who will
tell everything seriously and in detail. But what if, instead of a video with a talking
head, you make an explanatory cartoon? You will simultaneously become more
noticeable among competitors. The share of animation in the content stream is less
than that of commercial videos. And you may use fictional characters that do not risk
causing any negative associations and may be created from scratch the way you
need it instead of hiring real people who may not fit at once.
By capturing and engaging viewers, graphic motions content helps spread the
brand’s philosophy and culture, deliver its missions better, and take care of the
audience. Even if the video is strictly about a product or about another item, it still
carries the brand’s style. So, tirelessly communicate your business idea, regardless of
any problems business may have through incredible animation design.
Last is an entertaining function a video may have alongside the functions above.
People come to the Internet for benefits, but additionally, they urge for
- Statistics say, most often, YouTube is used to find videos with practical advice
(65%) and to watch something funny (57%). -
Entertainment content is often understood as something humorous, absolutely
senseless, distractive, or useless. Literally, trash. But it is quite possible to make a
fascinating cartoon about the history of a brand or its customers both entertaining &
converting. That’s what we do here at Elefante
To Sum Up
Social media content like photos or traditional videos may not be enough to vary your
business approach. At the same time, it is more challenging to create animations on
your own because you cannot do it without special skills tools.
To reduce the budget and time for the production of business videos, we advise
motion graphics to grab attention on any channel of communication to solve
business problems. Great animation solves and foresees any business problem by
engaging, training, sales, or using it in websites just for fun.