GSK

2021

GSK asked us to create a series of 5 animated videos, explaining their business mindset and how to apply that to each customer’s world.

We learn a lot from these videos and quotes like Innovate for Everyday health stay with us until now.

Beautiful project, fantastic team.

Innovation is not just about making more stuff.

It’s all about finding new ways to help out people.

Character design and animation were a fundamental part of this project.

We utilize a mix of techniques from 3D to Traditional animation to give these scenes a natural and smooth personality

Design Thinking.

GREY agency was a great partner giving us the proper insights and direction, checking out every little detail, and creating a powerful collaboration that delivered 5 great animations

Credits
art direction
Seba Imoda, Philipa Rabbit
design
Philipa Rabbit, Goga, Laura Bello
creative direction
Elefante
animation
Seba Imoda, Francisco Castro,
Erik Berlin, Patricio Molina
music & sound effects
Pedro Gajardo
production
Pedro Gajardo
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